Every search that’s performed on Google is designed to help the user find what they are looking for, if you search for something local or something national the results will change.

Most service type businesses that are searched for return localized results. Whether you are invested in an internet marketing plan or not, understanding how people search in your industry can only help you improve your own business results.

For some businesses local SEO is the best way to go, but we’ve also discovered that Google Maps Marketing can be more important.

Local SEO or Google Maps Marketing?

fork-in-the-road

All SEO starts with keyword research. However, for a local business we must determine how many people search for your business type and what results appear when they search. If the maps section results for your company’s main keywords, a Google Maps Marketing plan is most suitable, if not a Local SEO plan is the right choice. In some cases SEO is just not the right choice altogether and you might want to think about using Social Media instead.

Local SEO

Local SEO requires a good amount of work to see good results, all the pages on the site need to be fully optimized and the ongoing work is everlasting. Regardless of the SEO company that is hired both the SEO and business need to work together and stay on the same page.

Local SEO cost averages between $1,000 – $2,500 monthly. Local SEO time frame is about 6-12 month.

Google Maps Marketing

If Google search results return 3-7 map section listings on searches that relate to your industry you should invest in a Google Maps Marketing plan. No matter how small or large the business, each listing/location a business owns can be optimized separately.

Google Maps optimization services cost averages between $250 – $500 monthly. Google Maps optimization services time frame is 3-9 month.

How Does Google Present Local Searches?

Local Searches that are made on Google are split into three sections:

A. The Pay Per Click Section

Pay Per Click Section

B. The Organic Section (SEO)

Local SEO - Organic Section Of a Google Search

C. The Google Maps Section

Google Maps Listings Section

For some industries such as the restaurant business if you type “Pizza” Google will display the Google Carousel above all other results which are generated from the maps section:

Google Carousel Local Maps

How do people search for your business on Google?

Do they type “keyword” “city” or do they just type “keyword”, in any case Google can determine your location. Just try typing “Pizza” or “Dentist” and see how the results appear.

For many local businesses Local SEO is just not worth it, Good On Maps will evaluate your businesses potential in search and provide you with the best solution for free.

To determine if you are a good fit, we do a search on Google for the service you offer and the location your business is in, for example “Car Wash Houston TX” or “Dentist Charlotte NC” etc. With the results that appear we can plan a localized marketing plan appropriate for your business.

Let Good On Maps evaluate your business and provide you with a free keyword analysis which will show you just how valuable this information can be for your business.