Yelp Will Help For Gelt

Yelp is a scamIt is not the first time I hear about Yelp’s greedy extortion type tactics come to light. This company has been at it for years, in fact The Huffington Post dedicated an entire tag to it on their site “Yelp Extortion“. What exactly does Yelp do to reviews? Well, if you want your reviews to stay you might have to pay them. Everyone knows that getting reviews is a B**** especially when you are doing the right thing by your clients. When you make a client happy they want to leave you reviews, if your client asks to leave you a review on Yelp you might want to reconsider where you send them to leave you that review.

Why Am I Venting?

Yelp tries to act like they are a moderated review site and that they make sure only “REAL” reviews don’t get flagged, here’s the thing. The only way Yelp will let a review stay is if the user that left the review is an active reviewer on Yelp AND if the review was left on a paying account. If you don’t pay Yelp most of your reviews will get flagged.  Just a few days ago I got off the phone with one of my clients that has tons of reviews from all over the web. The second I mentioned Yelp reviews he got upset and I cannot blame him.

My client had 21 reviews on Yelp, until that one day when Yelp contacted him to upsell him a featured listing, they told him “since you have all these reviews you will really benefit from getting your listing featured…” My client did not want to invest at the time, guess what happened next? 20 of his 21 reviews got flagged, he was furious and they said there is nothing they can do. It’s a shame that they do such bad business, can you imagine two years of real reviews only flagged after you say no to an upsell.

Do Not Trust Yelp

Conclusion On Yelp

Do not do business with Yelp. If you do and you get a ton of good reviews, what if one day you decide to stop, who’s to say you will keep your reviews? Clearly they are only looking out for their own interests. If you want to get reviews on Yelp make sure you pay them otherwise kiss those reviews goodbye! I for one have decided to boycott them as a review site, they’re nothing more than a directory.

If you want to get your local business visibility and more reviews be good to your clients (unlike Yelp) and ask them to leave you a review on Google, after all Google owns 90% of search for products and services. In my opinion Google should deindex Yelp instead of scraping their biased pages for reviews.

Local Landing Pages: A Guide To Great Implementation In Every Situation

MOZlogoWith the right types of landing pages, you can dramatically increase your local visibility. These helpful guidelines and tips will help you ensure proper implementation for your specific business model.

Source: moz.com

Some things are over complicated and local SEO is definitely one of them., This article simplifies OnPage SEO/Local Landiing page optimization.

Schema Markup for Google Maps Marketing

schema logoSchema Markup is a great way to help Google determine what a business is about, every Google Maps Marketing expert should know how and where to apply the code on their client’s websites. In this article we will explain how to generate a schema markup code for your business and how to apply it to your website.

What is Schema Markup?

Schema is a Markup language that is intended for search engines to display websites information better on Google’s search engine result page (SERP). For example if you have a webpage that has reviews on it and you want the search engine to display rich snippet reviews, you would use schema markup for those reviews to appear on the SERP (which is know to increase CTR).Example of schema markup

How Does Schema Markup Influence a Local Business?

In the case of a local business that has a physical address, it’s very important to let Google’s search engine know exactly what the business is about, where it is located and how is can be contacted. Google ranks local businesses on what they determine the business is about and with schema markup, we can define our business to Google avoiding any confusion. Google needs to be sure that the Name Address and Phone number (NAP) of a business is listed correctly/consistently on the site, as well as other sites that mention the business.

How to properly Add Schema Markup for your Local Business?

Schema markup language can be a bit complicated for a beginner level programmer. We found an easy to use schema markup generator that will simplify the process for you, here is the site: http://www.microdatagenerator.com/local-business-schema/. We recommend adding the generated Schema code to the footer of your site. If you have more then one location, be sure to add all of them to the footer of your site. Schema markup can be added directly to a sites HTML code.

Google My Business – A Brand, A Portal, A Platform – Places Makes it to the Promised Land

See on Scoop.itGoogle Maps Marketing

Today, Google is rolling out Google My Business – a significant small business upgrade to Google Places and Plus. After multiple years of struggle in upgrading

Donnie Strompf‘s insight:

This is Mike Blumenthals insights on Googles new release to the local business world. It explains what the new platform "Google My Business" offers as well as what it does not. Mike is one of the top Google Map Marketing experts.

See on blumenthals.com

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